ICM - Marketing Management
Aims of Marketing Management Training:
This is an introductory course in Marketing that will explore marketing decision making within an organization using an applied framework of marketing planning and control.
Candidates will be able to:
- Understand the theory and practice of marketing decision making.
- Formulate solutions to case studies, practical examples and exercises.
- Apply marketing decision making principles to a wide variety of contexts within the non-profit and private sectors from small as well as large enterprises and from services and industrial markets as well as the traditional area of consumer marketing.
- Develop a marketing plan for a product or service.
Topics:
- Marketing Management
- Analyzing Marketing Opportunities
- Researching and Selecting Target Market
- Designing Marketing Strategies
- Planning Marketing Programmes